Hi, I’m Derek.

I’m a creative person.

I’ve always been fascinated with ideas. Specifically, abstract ideas not tied to physical things. Like how a logo goes beyond the visual shorthand to stirring emotion in the viewer. Something about crafting a visual identity around a concept or brand has always proven captivating to me. Even before I started a formal education pursuing this career, great product storytelling and brand identity was always intriguing.   During my career as a designer I’ve been fortunate enough to work on many great projects with many great people. I’ve gotten to work with many amazing brands from the world of sports and pop culture and collaborated with many incredible people and professional athletes. I’ve looked at each project that has come my way over the years as an opportunity. An opportunity to add more pages to a brands story. To craft some sort of unique idea or product expressed in increasingly crowded marketplaces.

This site is not just a record of my professional work, but showcases projects I believe in. They are examples of projects I’m passionate about, designed for brands that I care and engage with in my personal life.